Robin Godwin: Orangetheory Fitness to Open at Hanover Cross Street in Stadium Square

The Hanover Company announced its first retail tenant for Hanover Cross Street as Orangetheory Fitness recently signed a 3,600 sq. ft. first-floor lease at the apartment building. Hanover Cross Street is located at 101 W. Cross St. and is part of the $300+ million Stadium Square mixed-used development in the South Baltimore and Sharp-Leadenhall neighborhoods adjacent to Federal Hill.

Caves Valley Partners (CVP) is the master developer of Stadium Square while The Hanover Company developed, owns, and manages Hanover Cross Street and its 299 apartments, as well as its 12,000 sq. ft. of retail space which is located on the 100 block of W. Cross St. and the 1100 block of Race St.

Hospitality Services Inc will manage construction on Orangetheory’s space which is expected to open in 2021. The retail space is located at the corner of Race St. and W. Cross St.

Orangetheory is a group fitness gym based out of Boca Raton, FL. It has more than 1,300 locations around the world, including a location in Harbor East.

“We are thrilled to have a proven, best in class boutique fitness operator anchor and set the tone for the merchandising scheme of our retail space,” says Bryce Jones, director of retail at The Hanover Company, in a press release. “Orangetheory Fitness will be an amazing amenity to the residents of our project and all of Federal Hill.”

“Having rituals and routines are something we all have in common,” said Alli Oliver, owner of AO Retail, which manages the project’s retail leasing, in a press release. “We have focused our leasing efforts around popular health and wellness type uses which we believe will enhance the existing landscape of Federal Hill and create a community drawn to these services.”

“We are excited to bring Orangetheory Fitness to the South Baltimore community and help members live healthier, more vibrant lives,” said Dave Ballow, Orangetheory Fitness Maryland Area Developer, in a press release. “We can’t wait for Federal Hill residents to become part the Orangetheory family and start seeing results from the science-backed, high-energy workout, regardless of fitness level.”

“Caves Valley Partners is incredibly excited that The Hanover Company has signed Stadium Square’s first retail tenant at Hanover Cross Street and particularly that it is such a high caliber, health-driven concept,” said Arsh Mirmiran, a partner at CVP, in a press release. “This lease marks the first step in retail expanding from Cross Street Market and the heart of Federal Hill to Stadium Square and we look forward to welcoming many additional neighborhood-oriented retailers in the coming months and years.”

CVP is also the developer of the renovated Cross Street Market.

The Hanover Cross Street team said it is in discussions with a handful of other “exciting retail prospects” that it hopes to announce in the coming months.

The Stadium Square development is on three blocks of South Baltimore and Sharp-Leadenhall. It is located between Cross St. on the north, Race St. on the east, Leadenhall St. on the west, and both sides of Ostend St. to the south. Already completed is the 72,000 sq. ft. office building 145 W. Ostend St., Hanover Cross Street, and the 2,400 sq. ft. Leadenhall Community Center. A 315-unit apartment by LMC Development is expected to begin construction this year in a lot adjacent to Hanover Cross Street, and that block will also get a six-story, 67,000 sq. ft. office building with first-floor retail. An additional 180,000 sq. ft. office building, and a 30-plus unit affordable apartment building for veterans are also planned in Stadium Square.

Read SouthBMore.com’s articles detailing the Stadium Square development here.